FairBooking seeks to cut out the tourism middlemen

Hotels in the Lake District are looking to cut out the middleman and give the best possible deal to the customer in a bid to boost tourism.

The Lake District is one of Britain’s favourite holiday destinations, and the area of natural beauty has a wealth of activities for tourists who flock from around the world to enjoy hiking, cycling, golfing, bird watching and a whole host of other outdoor activities.

The hotels themselves, though, feel that room prices are being pushed up by a whole host of travel sites and agents charging a commission on the room rates. By doing business directly with the end user, the hotels feel they will be in a better position to offer more competitive rates that will attract even more people to the region.

FairBooking is a new initiative that will use its website to put tourists into contact with the hotel directly and also give them impartial and trustworthy advice on local areas, including Keswick.

Participating hotels will pledge to give the customers the best possible deal and also to offer other incentives such as free breakfasts and other perks that will ensure this method of booking gains traction and the whole process becomes a self-fulfilling prophecy.

FairBooking has attracted many boutique hotels, including the 4-star Hotel, Borrowdale Gates, which has an AA Rosette restaurant and it is ideally located for holidays in the Lake District.